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Wedding Videographer Outsources Editing to Scale Business While on Maternity Leave

Client Overview

Client: Brianna Hall — Founder, Iris Marie Photography

Location: Pittsburgh, PA

Business: Wedding photography & videography (1–3 video bookings/month)

Challenge Period: May – July 2025

Wedwill Services Used: $199 Trial → Custom project-based editing

The Challenge

When Brianna and her husband welcomed their first baby, her editing time dropped to nearly zero overnight. As a wedding photographer building a video arm of her business, she was already stretched thin — juggling 1–3 video bookings per month alongside her photography work.

The challenges stacked up fast:

No time to edit. Between newborn care and client shoots, editing hours evaporated completely.

Evolving creative style. Brianna was transitioning from traditional wedding videos to a modern “wedding day vlog” aesthetic — she needed an editor who could keep up with her creative direction.

Irregular workflow. Some months had multiple projects, others had none. A rigid subscription model didn’t fit.

Quality concerns. She’d seen other videographers outsource editing and get back generic, cookie-cutter results. She wanted someone who’d actually match her vision.

“My husband and I recently welcomed our first baby into this world... the time I have to edit my photographs, and now video, is basically zero while our baby is so young, which enticed me to look into outsourcing.”

— Brianna Hall

The Solution

Instead of pushing a one-size-fits-all subscription, Wedwill worked with Brianna’s actual needs.

A Low-Risk Start with the $199 Trial

Brianna started with Wedwill’s $199 wedding highlight trial to test compatibility before committing to larger projects. The trial includes a full 4–6 minute highlight edit with color grading, sound mixing, and a 7-day money-back guarantee — so there was zero risk.

Project-Based Pricing That Fit Her Schedule

After the trial exceeded expectations, Wedwill developed custom project-based rates for Brianna’s specific deliverables — highlight videos, social media teasers, and mixed-media content. No forced subscription. She only paid when she had projects to send.

True Style Matching — Not Generic Edits

This is where Wedwill stood apart. Brianna wasn’t making traditional wedding films — she was creating a modern “wedding day vlog” style. Wedwill’s team:

• Reviewed her full portfolio and creative vision

• Used her previous work as reference to guide each edit

• Adapted to both horizontal and vertical (9:16) social media formats

• Collaborated on her evolving aesthetic as her brand grew

The Results

Immediate Impact

From the very first trial edit, the results spoke for themselves. Brianna got her time back immediately — no more late nights in Premiere Pro while the baby slept. She could focus entirely on her newborn and client relationships, while Wedwill handled every frame of post-production.

Scaling Her Business

Within just two months, Brianna submitted 7 major projects to Wedwill:

• 4 wedding highlight videos (8–12 minutes each)

• 5 social media teasers for Instagram and TikTok

• Mixed media content (digital + Super8 film)

Most importantly, she maintained her video service offerings during maternity leave — something she thought would be impossible without outsourcing her wedding video editing.

⭐⭐⭐⭐⭐  5-Star Review on Trustpilot

“WedWill was INCREDIBLE. I have trialed multiple video editing services and none compared in timeliness, communication, professionalism, understanding of your personal business, and accuracy of edits during the production process. I would recommend this company to anyone and everyone looking to outsource editing without compromising quality.”

— Brianna Hall, Iris Marie Photography

Key Success Factors

What Made This Partnership Work

1. Flexible Pricing — No Forced Subscription

Brianna’s booking volume varies month to month. Wedwill’s project-based pricing meant she only paid for what she needed, when she needed it — no wasted monthly fees during slow periods.

2. Deep Creative Partnership

This wasn’t a “send footage and hope for the best” situation. Wedwill invested time understanding Brianna’s artistic vision, matched her evolving style, and supported her creative growth — from traditional edits to her signature vlog format.

3. Understanding Life Beyond Business

Wedwill’s team understood that Brianna wasn’t just managing a business — she was navigating new motherhood. Flexible communication timelines and an empathetic approach made the partnership feel supportive, not transactional.

4. Technical Versatility

From digital footage to Super8 film, horizontal highlights to vertical social teasers — Wedwill handled mixed media and multiple formats without missing a beat. Every project included the Adobe Premiere Pro project file, so Brianna always had full control.

The WedWill Difference

This case study demonstrates WedWill's commitment to:

  • Flexible Solutions: Adapting to unique business models
  • Creative Excellence: Supporting artistic vision and brand evolution
  • Personal Care: Understanding life circumstances and business challenges
  • Scalable Growth: Growing with clients as their needs evolve

Ready to transform your video editing workflow like Brianna?

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"I would recommend this company to anyone and everyone looking to outsource editing without compromising quality." - Brianna Hall, Iris Marie Photography

Website - https://www.irismphoto.com/