
Client: Brianna Hall â Founder, Iris Marie Photography
Location: Pittsburgh, PA
Business: Wedding photography & videography (1â3 video bookings/month)
Challenge Period: May â July 2025
Wedwill Services Used: $199 Trial â Custom project-based editing
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When Brianna and her husband welcomed their first baby, her editing time dropped to nearly zero overnight. As a wedding photographer building a video arm of her business, she was already stretched thin â juggling 1â3 video bookings per month alongside her photography work.
The challenges stacked up fast:
No time to edit. Between newborn care and client shoots, editing hours evaporated completely.
Evolving creative style. Brianna was transitioning from traditional wedding videos to a modern âwedding day vlogâ aesthetic â she needed an editor who could keep up with her creative direction.
Irregular workflow. Some months had multiple projects, others had none. A rigid subscription model didnât fit.
Quality concerns. Sheâd seen other videographers outsource editing and get back generic, cookie-cutter results. She wanted someone whoâd actually match her vision.
âMy husband and I recently welcomed our first baby into this world... the time I have to edit my photographs, and now video, is basically zero while our baby is so young, which enticed me to look into outsourcing.â
â Brianna Hall
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Instead of pushing a one-size-fits-all subscription, Wedwill worked with Briannaâs actual needs.
A Low-Risk Start with the $199 Trial
Brianna started with Wedwillâs $199 wedding highlight trial to test compatibility before committing to larger projects. The trial includes a full 4â6 minute highlight edit with color grading, sound mixing, and a 7-day money-back guarantee â so there was zero risk.
Project-Based Pricing That Fit Her Schedule
After the trial exceeded expectations, Wedwill developed custom project-based rates for Briannaâs specific deliverables â highlight videos, social media teasers, and mixed-media content. No forced subscription. She only paid when she had projects to send.
True Style Matching â Not Generic Edits
This is where Wedwill stood apart. Brianna wasnât making traditional wedding films â she was creating a modern âwedding day vlogâ style. Wedwillâs team:
⢠Reviewed her full portfolio and creative vision
⢠Used her previous work as reference to guide each edit
⢠Adapted to both horizontal and vertical (9:16) social media formats
⢠Collaborated on her evolving aesthetic as her brand grew
Immediate Impact
From the very first trial edit, the results spoke for themselves. Brianna got her time back immediately â no more late nights in Premiere Pro while the baby slept. She could focus entirely on her newborn and client relationships, while Wedwill handled every frame of post-production.
Scaling Her Business
Within just two months, Brianna submitted 7 major projects to Wedwill:
⢠4 wedding highlight videos (8â12 minutes each)
⢠5 social media teasers for Instagram and TikTok
⢠Mixed media content (digital + Super8 film)
Most importantly, she maintained her video service offerings during maternity leave â something she thought would be impossible without outsourcing her wedding video editing.
âââââ Â 5-Star Review on Trustpilot
âWedWill was INCREDIBLE. I have trialed multiple video editing services and none compared in timeliness, communication, professionalism, understanding of your personal business, and accuracy of edits during the production process. I would recommend this company to anyone and everyone looking to outsource editing without compromising quality.â
â Brianna Hall, Iris Marie Photography
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What Made This Partnership Work
1. Flexible Pricing â No Forced Subscription
Briannaâs booking volume varies month to month. Wedwillâs project-based pricing meant she only paid for what she needed, when she needed it â no wasted monthly fees during slow periods.
2. Deep Creative Partnership
This wasnât a âsend footage and hope for the bestâ situation. Wedwill invested time understanding Briannaâs artistic vision, matched her evolving style, and supported her creative growth â from traditional edits to her signature vlog format.
3. Understanding Life Beyond Business
Wedwillâs team understood that Brianna wasnât just managing a business â she was navigating new motherhood. Flexible communication timelines and an empathetic approach made the partnership feel supportive, not transactional.
4. Technical Versatility
From digital footage to Super8 film, horizontal highlights to vertical social teasers â Wedwill handled mixed media and multiple formats without missing a beat. Every project included the Adobe Premiere Pro project file, so Brianna always had full control.
This case study demonstrates WedWill's commitment to:
Ready to transform your video editing workflow like Brianna?
"I would recommend this company to anyone and everyone looking to outsource editing without compromising quality." - Brianna Hall, Iris Marie Photography
Website - https://www.irismphoto.com/