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How WedWill Helped Iris Marie Photography Scale Their Video Business While Caring for a Newborn

Client Overview

Brianna Hall - Founder of Iris Marie Photography

Location: Pittsburgh, PA

Business Focus: Wedding Photography with growing Video Services

Challenge Period: May - July 2025

The Challenge

Brianna Hall faced a perfect storm of business and personal challenges:

  • New Mother: Recently welcomed her first baby, leaving virtually zero time for editing
  • Hybrid Business Model: Primary photography business with only 1-3 video bookings per month
  • Creative Evolution: Transitioning from traditional wedding videos to modern "wedding day vlog" style content
  • Irregular Workflow: Months with no video projects followed by busy periods
  • Quality Concerns: Wanted to maintain high standards while outsourcing creative work

"My husband and I recently welcomed our first baby into this world... the time I have to edit my photographs, and now video, is basically zero while our baby is so young which enticed me to look into outsourcing!" - Brianna Hall

The Solution

Flexible Project-Based Approach

Instead of pushing a subscription model, WedWill worked with Brianna's unique business needs:

  • Trial Package: Started with $199 trial to test compatibility
  • Custom Pricing: Developed project-based rates for her specific deliverables
  • Style Matching: Collaborated to understand her evolving "wedding day vlog" aesthetic

Personalized Service

  • Creative Consultation: Reviewed Brianna's portfolio and vision
  • Reference Matching: Used her previous work to guide editing style
  • Flexible Formats: Accommodated both horizontal and vertical (9:16) social media content

The Results

Immediate Impact

  • Quality Assurance: Trial video exceeded expectations
  • Time Recovery: Freed up editing time to focus on newborn and client relationships
  • Business Continuity: Maintained video service offerings during maternity period

Scaling Success

Within 2 months, Brianna submitted 7 major projects:

  • 4 highlight videos (8-12 minutes each)
  • 5 social media teasers
  • Mixed media content (digital + Super8 film)

Client Satisfaction

⭐⭐⭐⭐⭐ 5-Star Review on Trustpilot

"WedWill was INCREDIBLE. I have trialed multiple video editing services and none compared in timeliness, communication, professionalism, understanding of your personal business, and accuracy of edits during the production process. I would recommend this company to anyone and everyone looking to outsource editing without compromising quality."

Key Success Factors

1. Flexible Business Model

  • Project-based pricing instead of forced subscription
  • Accommodated irregular booking patterns
  • Scaled with business growth

2. Creative Partnership

  • Deep dive into artistic vision
  • Style matching for brand consistency
  • Support for creative evolution

3. Life-Stage Understanding

  • Empathetic approach to new parent challenges
  • Flexible communication timelines
  • Maintained professional standards during personal transitions

4. Technical Excellence

  • Mixed media expertise (digital + film)
  • Social media optimization
  • Quality control for various formats

Client Testimonial

"I'm so excited for this new vlog direction. I appreciate all your care in speaking with me about these options... I probably should have subscribed for this month vs. paying all these individually!! Whoops. I can't wait to begin reviewing them." - Brianna Hall

The WedWill Difference

This case study demonstrates WedWill's commitment to:

  • Flexible Solutions: Adapting to unique business models
  • Creative Excellence: Supporting artistic vision and brand evolution
  • Personal Care: Understanding life circumstances and business challenges
  • Scalable Growth: Growing with clients as their needs evolve

Ready to transform your video editing workflow like Brianna?

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"I would recommend this company to anyone and everyone looking to outsource editing without compromising quality." - Brianna Hall, Iris Marie Photography

Website - https://www.irismphoto.com/